A Broadcast is a one-time message sent to a specific list of subscribers at a scheduled time. It’s a time-based campaign with no follow-ups or automation—just a single, focused send.
Once a broadcast is sent, it’s done. Unlike workflows, broadcasts don’t trigger additional messages based on user actions.
Use case example:
Jane is launching a flash sale and wants to notify her entire mailing list.
She creates a broadcast, schedules it to go out tomorrow morning, and it lands in her subscribers’ inboxes exactly when the sale begins.