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What is a Workflow?

Last Update: July 17, 2025

Workflows are a collection of rules and content that determine when, and to whom, Send sends emails and messages. Some examples include:

  • A campaign to send a thank you email with a coupon code to all customers who purchase over $100 worth of products at your online store.  
  • A campaign to send reminder emails to visitors with items in their carts but who haven’t completed the purchase process.
  • A discount offer sent to your entire mailing list before a big holiday.

Much of your work with Send will revolve around creating, running and analyzing these workflows.

There are two ways to build workflows:

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