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Subscribe and unsubscribe contacts

Last Update: December 26, 2024

Many jurisdictions require that you receive specific permission from your contacts to receive marketing material.

Mark contacts as with subscribed or unsubscribed

You can mark your contacts as either subscribed or unsubscribed. Subscribed contacts have agreed to receive marketing material while unsubscribed contacts have not agreed to receive this material. Permission to receive emails and SMS messages are tracked separately, so a contact can be subscribed too receive emails but not SMSs and vice versa.
Subscribe and unsubscribe contacts 1 Screenshot 2024 12 25 at 15.39.11


To mark contacts as subscribed or unsubscribed:

  1. From WP Admin, navigate to Send.
    Subscribe and unsubscribe contacts 3 send dash
    This opens Send.
    Subscribe and unsubscribe contacts 5 send audience
  2. In the panel, click Audience.
    Subscribe and unsubscribe contacts 7 contacts
  3. Click Contacts.
    Subscribe and unsubscribe contacts 9 emily j
  4. Click the contacts you want to subscribe or unsubscribe.
    Subscribe and unsubscribe contacts 11 edit contact
    The contact details appear on the right side.
    Subscribe and unsubscribe contacts 13 terms and conditions
  5. Scroll down to the subscription details section.
  6. Use the checkmarks to mark the contact as either subscribed or unsubscribed to emails and SMS messages.
    Contacts will receive or not receive messages according to how they are marked in the contact details. Contacts’ subscription status is displayed in the contact list.

To subscribe users in bulk

  1. Under Contacts, check the boxes for the specific contacts you want subscribe. You can also check the box next to Full name to select all contacts.
  2. Click the Subscribe icon.
    Subscribe and unsubscribe contacts 15 set as subscribed
  3. In the window that pops up, check the boxes to subscribe the user to email or SMS.
    Subscribe and unsubscribe contacts 17 subscribee
  4. Check the box that confirms the selected contacts provided explicit consent to receive marketing communications through the chosen channels.
    Subscribe and unsubscribe contacts 19 subscribe to emailsms
  5. Click Convert and the users appear as subscribed.
    Subscribe and unsubscribe contacts 21 convert to subscribed

To unsubscribe contacts, follow these same steps, but click the Unsubscribe icon in step 2 instead.
Subscribe and unsubscribe contacts 23 unsubscribe

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