As its name suggests, Overview gives you wide-ranging data about your site. This data will help you determine what types of campaigns work with different groups of customers.
Date Range
This section allows you to filter the data by time period.
- Click Start Date and End Date to determine a custom date range.
- Select one of these options to view statistics from the relevant time periods:
- Last 7 Days
- Last 14 days
- Last Month
- Last 6 Months
The statistics in the overview will reflect the selected date range.
Performance
This section allows you to analyze your site’s sales performance and your campaigns’ effectiveness.
Performance
Here you can see:
- The amount of sales generated by your online store for the chosen period and the previous period.
- The number of products sold by your online store for the chosen period and the previous period.
- The number of orders generated by your online store for the chosen period and the previous period.
- The amount of money generated by your Send campaigns for the chosen period and the previous period.
- The amount of money generated by your Send campaign emails for the chosen period and the previous period.
- The amount of money generated by your Send campaign SMSs for the chosen period and the previous period.
Leading campaigns
This section contains a list of your five most successful campaigns.
Contacts collection
This section displays:
- How many contacts you’ve added
- How the number of added contacts compares to the previous period
- How many contacts you’ve added via forms
- How the number of added contacts via forms
- The forms that have resulted in the largest number of contacts
- How many contacts your top forms have produced as well as their success rate
Email deliverability
This section shows you the effectiveness of the emails sent by your campaign. This includes the following statistics:
- Number of emails sent
- Number of emails successfully delivered
- Number of emails that caused readers to click through them (CTR)
- Number of emails that caused users to unsubscribe
SMS deliverability
This section shows you the effectiveness of the emails sent by your campaign. This includes the following statistics:
- Number of messages sent
- Number of messages successfully delivered
- Number of undelivered messages