132 TikTok Trending Hashtags to Dominate Your “For You” Page in 2025

As we move through 2025, the way users discover and interact with content continues to evolve. This guide provides an in-depth look at 132 trending hashtags, broken down by category. It also offers a strategic framework to help you use them effectively.

Why Your TikTok Hashtag Strategy Needs to Evolve in 2025

In the early days of TikTok, the goal was simple: go viral. Creators would stuff their captions with broad hashtags like #fyp and #viral, hoping to land on the coveted “For You” page. While these tags still have a place, the platform’s algorithm has grown more sophisticated.

Today, TikTok functions more like a visual search engine. Users actively search for topics, tutorials, and communities that interest them. This shift means that a successful hashtag strategy must be more targeted and intentional. It’s less about reaching everyone and more about reaching the right people.

In 2025, your focus should be on:

• Relevance: Using hashtags that accurately describe your content.
• Community: Tapping into niche communities and conversations.
• Searchability: Thinking like your audience and using terms they would search for.

A well-executed strategy will not only increase your visibility but also help you build a loyal following of engaged users.

How to Find Your Perfect Hashtag Mix

There is no magic number of hashtags that guarantees success. However, a common best practice is to use a mix of 3-5 relevant tags per post. This approach allows you to target different audience segments without appearing spammy.

Your ideal mix should include a blend of the following:

• Broad Hashtags: These are high-traffic tags with billions of views (e.g., #trending). They can give your content an initial visibility boost but come with a lot of competition.
• Niche Hashtags: These are specific to your industry, topic, or community (e.g., #BookTok, #CleanTok). They have a smaller but more engaged audience.
• Branded Hashtags: These are unique to your business or campaign. They are great for building brand awareness and encouraging user-generated content (UGC).

Tools and Techniques for Discovery

Finding the right hashtags requires a bit of research. Here are a few effective methods:

1. TikTok Creative Center: This is TikTok’s official tool for trend discovery. It provides data on trending hashtags, songs, creators, and videos. You can filter by region and industry to find what’s resonating with your target audience.
2. The Search Bar: Type a keyword related to your content into the TikTok search bar and select the “Hashtags” tab. This will show you a list of related hashtags and the number of views each has.
3. Analyze Competitors: Look at what hashtags successful creators and brands in your niche are using. This can provide valuable insights into what’s working.
4. Study Your Audience: Pay attention to the hashtags your followers are using and engaging with. This will help you understand their interests and join relevant conversations.

The 132 TikTok Hashtags Set to Dominate in 2025

Here is a comprehensive list of hashtags poised to trend in 2025, broken down by category. For each hashtag, you’ll find a brief explanation and strategic advice on how to use it.

The Unshakeable Giants: Evergreen Hashtags

These are the most popular and widely used hashtags on the platform. While they are highly competitive, they can still be effective when used strategically.

1. #fyp: Short for “For You Page,” this is the most used hashtag on TikTok. Use it to signal to the algorithm that you want your content to be seen by a broad audience.
2. #foryou: Similar to #fyp, this tag is used to increase the chances of landing on the For You page.
3. #viral: Use this tag when you have a video that you believe has the potential to go viral. It’s best used on highly shareable or trending content.
4. #trending: This hashtag is for content that taps into a current trend, whether it’s a sound, a challenge, or a meme.
5. #tiktok: A general tag that can be added to almost any video to increase its visibility.
6. #explore: Use this to encourage users to explore your content and profile.
7. #discover: Similar to #explore, this tag helps your content get discovered by new audiences.
8. #new: Perfect for announcing a new product, a new series, or a new piece of content.

Community Corners: Niche-Specific Hashtags

TikTok is home to countless niche communities. Tapping into these subcultures is one of the most effective ways to reach an engaged audience.

Food & Cooking

9. #FoodTok: The go-to hashtag for all things food. Use it for recipes, restaurant reviews, and cooking tutorials.
10. #EasyRecipes: This tag is perfect for simple, accessible recipes that anyone can make.
11. #MealPrep: Share your meal prep ideas and hacks with this popular hashtag.
12. #HealthyEating: For content focused on nutritious meals and healthy lifestyle choices.
13. #VeganRecipes: A thriving community for plant-based foodies.
14. #ComfortFood: Use this for hearty, satisfying dishes that bring a sense of nostalgia.
15. #Baking: From sourdough to macarons, this is the hub for all baking enthusiasts.
16. #StreetFood: Showcase the best street food from around the world.

Fashion & Beauty

17. #FashionTok: The central hub for fashion lovers. Use it for outfit inspiration, style tips, and trend analysis.
18. #OOTD: “Outfit of the Day.” A classic tag for showcasing your daily style.
19. #GRWM: “Get Ready With Me.” Take your audience through your process of getting ready for an event or a day out.
20. #BeautyHacks: Share your best tips and tricks for makeup, skincare, and hair.
21. #SkincareRoutine: Detail your morning or evening skincare regimen.
22. #ThriftFlip: Show off your skills in transforming thrifted clothing into trendy pieces.
23. #SustainableFashion: For content that promotes eco-friendly and ethical fashion choices.
24. #MakeupTutorial: Step-by-step guides for creating different makeup looks.

Fitness & Wellness

25. #FitTok: The main hashtag for fitness content, from workout routines to nutrition tips.
26. #GymTok: Specifically for gym-related content, including workout videos and gym humor.
27. #WorkoutMotivation: Inspire your audience to get moving with motivational content.
28. #HomeWorkout: With more people working out from home, this tag is more relevant than ever.
29. #Yoga: A dedicated space for the yoga community to share flows, tips, and tutorials.
30. #MentalHealth: A supportive community for discussing mental wellness, self-care, and mindfulness.
31. #SelfCare: Share your self-care routines and tips for relaxation and well-being.
32. #HealthyHabits: For content that encourages positive lifestyle changes.

Education & Learning

33. #LearnOnTikTok: A broad hashtag for any educational content, from science experiments to history lessons.
34. #EduTok: Similar to #LearnOnTikTok, this is a hub for educational creators.
35. #LifeHacks: Share clever tips and tricks that make life easier.
36. #DidYouKnow: For sharing interesting facts and trivia.
37. #CareerAdvice: Offer guidance on job searching, resume building, and career development.
38. #StudyTips: Help students improve their study habits and academic performance.
39. #BookTok: A massive community for book lovers to discuss their favorite reads and authors.
40. #ScienceFacts: Share fascinating scientific facts and explanations.

Gaming

41. #GameTok: The central community for gamers on TikTok.
42. #Gaming: A broader tag for all types of gaming content.
43. #IndieGame: Showcase and review independent games.
44. #RetroGaming: For nostalgic content about classic video games.
45. #GamingSetup: Show off your gaming rig and setup.
46. #eSports: For content related to competitive gaming.
47. #GamingMemes: Share funny and relatable memes about gaming culture.
48. #MobileGaming: A growing community for mobile gamers.

Home & DIY

49. #CleanTok: A surprisingly popular niche for cleaning tips, hacks, and satisfying cleaning videos.
50. #DIYProjects: Showcase your do-it-yourself projects, from home decor to crafts.
51. #HomeDecor: Share inspiration and ideas for interior design.
52. #Organization: Help your audience declutter and organize their spaces.
53. #Gardening: For plant lovers to share their gardening tips and successes.
54. #Renovation: Document your home renovation projects, big or small.
55. #Upcycling: Show how you can transform old items into something new and useful.
56. #SmartHome: For content about home automation and smart devices.

The Business Hub: Hashtags for Brands & Marketers

These hashtags are essential for businesses looking to grow their presence and drive sales on TikTok.

57. #SmallBusiness: A supportive community for small business owners to share their journey and products.
58. #TikTokMadeMeBuyIt: The ultimate hashtag for product discovery. Use it to showcase products that have gone viral on the platform.
59. #Brand: A general tag to increase brand visibility.
60. #MarketingTips: Share your expertise on marketing and business growth.
61. #Entrepreneur: Connect with other entrepreneurs and aspiring business owners.
62. #SideHustle: For content about starting and growing a side business.
63. #DigitalMarketing: A niche for professionals in the digital marketing space.
64. #SocialMediaMarketing: Share tips and strategies for social media growth.
65. #ShopLocal: Encourage your audience to support local businesses.
66. #BehindTheScenes: Give your audience a peek behind the curtain of your business.
67. #CustomerService: Share stories and tips about providing excellent customer service.
68. #Productivity: Offer tips and tools for being more productive in business and life.

The Zeitgeist: Emerging Trends for 2025

These hashtags reflect the cultural shifts and emerging trends that are shaping the conversation on TikTok.

AI & Tech

69. #AI: The central hub for discussions about artificial intelligence.
70. #AIart: Showcase art created using AI tools like Midjourney and DALL-E.
71. #ChatGPT: Share tips, tricks, and interesting use cases for the popular AI chatbot.
72. #FutureTech: Explore emerging technologies and their potential impact on society.
73. #VR: For content related to virtual reality games, experiences, and hardware.
74. #Web3: Discuss the future of the internet, including blockchain and decentralization.
75. #TechReview: Unbox and review the latest gadgets and tech products.
76. #Coding: A community for programmers to share their projects and knowledge.

Sustainability & Social Good

77. #SustainableLiving: Share tips and ideas for a more eco-friendly lifestyle.
78. #EcoFriendly: Showcase products and practices that are good for the planet.
79. #ZeroWaste: For content about reducing waste and living a more minimalist lifestyle.
80. #ClimateAction: Raise awareness about climate change and inspire action.
81. #SocialImpact: Highlight businesses and individuals who are making a positive impact on the world.
82. #Activism: A space for social and political activism.
83. #EthicalBrand: Promote brands that are committed to ethical and sustainable practices.
84. #GoGreen: A simple, powerful tag for any eco-conscious content.

Retro & Nostalgia

85. #Nostalgia: Tap into feelings of nostalgia with content that looks back at past decades.
86. #Y2K: The early 2000s are back in a big way. Use this for fashion, music, and culture from that era.
87. #90sKid: For content that will resonate with those who grew up in the 1990s.
88. #Throwback: A classic tag for sharing old photos, videos, and memories.
89. #Vintage: Showcase vintage fashion, decor, and collectibles.
90. #OldSchool: For anything that has a classic, old-school vibe.
91. #FilmPhotography: A growing community for lovers of analog photography.
92. #ClassicMovies: Discuss and celebrate iconic films from the past.

Travel & Adventure

93. #TravelTok: The main hashtag for travel content on TikTok.
94. #DigitalNomad2025: The lifestyle of working remotely while traveling continues to grow. Share your tips and experiences.
95. #SoloTravel: A supportive community for those who travel alone.
96. #BudgetTravel: Share tips and hacks for traveling on a budget.
97. #HiddenGems: Showcase lesser-known travel destinations.
98. #VanLife: The community for those who live and travel in a van.
99. #AdventureTime: For thrilling and adventurous travel content.
100. #Staycation: With the rise of local travel, this tag is for exploring your own city or region.

Seasonal & Events

These hashtags are time-sensitive and can give your content a significant boost during specific times of the year.

101. #NewYear2025: For content related to New Year’s resolutions, goals, and celebrations.
102. #ValentinesDay: For all things love and romance in February.
103. #SpringVibes: Capture the feeling of spring with this tag.
104. #Summer2025: The go-to hashtag for all summer-related content.
105. #BackToSchool: A crucial tag for brands and creators targeting students and parents in late summer.
106. #SpookySzn: “Spooky Season.” For all your Halloween content in the fall.
107. #FallFashion: Showcase your best autumn outfits.
108. #HolidaySeason: A broad tag for the festive season at the end of the year.
109. #Christmas2025: The main hashtag for Christmas-related content.
110. #GiftIdeas: Help your audience find the perfect gifts for any occasion.
111. #HolidayBaking: Share your festive baking creations.
112. #NewYearsEve: For content about celebrating the end of the year.

Miscellaneous & Fun

These hashtags cover a wide range of popular content formats and themes on TikTok.

113. #StoryTime: Share a personal story or anecdote with your audience.
114. #POV: “Point of View.” Create a video from a specific character’s or person’s perspective.
115. #Comedy: The home of funny videos, skits, and stand-up comedy.
116. #DanceChallenge: Participate in or create a new dance trend.
117. #LifeOnTheRoad: A tag for travelers, truckers, and anyone who lives a mobile lifestyle.
118. #PetsofTikTok: Showcase your adorable pets.
119. #ASMR: For content designed to trigger the Autonomous Sensory Meridian Response.
120. #Satisfying: Post oddly satisfying videos, from soap cutting to paint mixing.
121. #MindBlown: For content that is surprising or mind-bending.
122. #Tutorial: A simple, effective tag for any how-to video.
123. #Unboxing: Unbox a new product for your audience.
124. #QandA: Host a question and answer session with your followers.
125. #RelationshipGoals: Share heartwarming or funny content about relationships.
126. #Parenting: A community for parents to share the joys and challenges of raising children.
127. #GlowUp: Show a transformation, whether it’s personal, physical, or professional.
128. #Challenge: A broad tag for any type of challenge video.
129. #Art: A space for artists to share their work and process.
130. #Music: For musicians, music lovers, and anyone sharing music-related content.
131. #Inspiration: Share motivational and inspirational messages.
132. #GoodVibes: For positive, uplifting, and feel-good content.

Beyond the Hashtag: Activating Your Content Strategy

Hashtags are a crucial part of the puzzle, but they can’t do all the work. To truly succeed on TikTok, you need to pair your hashtag strategy with high-quality, engaging content.

Create a Hashtag Challenge

One of the most effective ways to leverage hashtags is to create your own branded challenge. A successful challenge can generate a massive amount of user-generated content (UGC) and significantly boost your brand’s visibility.

When creating a challenge, make sure it is:

• Simple to participate in.
• Aligned with your brand’s values.
• Visually appealing and fun.

Encourage User-Generated Content

Branded hashtags are a great way to collect and showcase UGC. Encourage your audience to use your hashtag by featuring their content on your profile or offering incentives like prizes or discounts. This not only provides you with a steady stream of authentic content but also strengthens your community.

Common Mistakes to Avoid in 2025

As you develop your hashtag strategy, be mindful of these common pitfalls:

• Using Irrelevant Hashtags: Don’t use a trending hashtag just because it’s popular. If it’s not relevant to your content, it can confuse the algorithm and alienate your audience.
• Hashtag Stuffing: Using too many hashtags can look spammy and dilute your message. Stick to a focused list of 3-5 relevant tags.
• Using Banned Hashtags: TikTok occasionally bans hashtags that violate its community guidelines. Using a banned hashtag can severely limit your content’s reach.
• Ignoring Analytics: Pay attention to your TikTok analytics to see which hashtags are driving the most views and engagement. Use this data to refine your strategy over time.

Conclusion: Your Roadmap to TikTok Success in 2025

In 2025, TikTok is a platform that rewards authenticity, creativity, and community. A thoughtful and strategic approach to hashtags is a cornerstone of success. By understanding the different types of hashtags and how to use them, you can increase your visibility, connect with your target audience, and build a thriving presence on the world’s most dynamic social media platform.

Remember to:

• Use a mix of broad, niche, and branded hashtags.
• Stay up-to-date on emerging trends.
• Pair your hashtags with high-quality content.
• Analyze your performance and adapt your strategy accordingly.

With the right approach, you can harness the power of TikTok hashtags to achieve your goals and make a lasting impact.