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What is an MX Record (Mail Exchange Record)?

If you use a custom email address like [email protected], you rely on a crucial piece of internet infrastructure called an MX Record. This small but

What is DNS (Domain Name System) in relation to email?

The Domain Name System (DNS) is a fundamental part of how the internet works. You might know it helps your browser find websites. But DNS

What is a MIME Type (Multipurpose Internet Mail Extensions)?

What is a MIME Type (Multipurpose Internet Mail Extensions)? Ever wonder how your email client knows to display an image as an image, and not

What is POP3 (Post Office Protocol 3)?

POP3, or Post Office Protocol version 3, is an internet standard protocol used by email clients to retrieve email messages from a mail server. Think

What is IMAP (Internet Message Access Protocol)?

Hey everyone! If you're a web creator, you've likely dealt with email setups for clients, or at least your own. You might have seen terms

What is SMTP (Simple Mail Transfer Protocol)?

SMTP, or Simple Mail Transfer Protocol, is the fundamental communication protocol that powers email sending across the internet. Think of it as the digital postal

What is a Webhook?

In today's connected digital world, applications constantly need to share data. Imagine your online store needing to tell your shipping software about a new order

What is Responsive SMS Content?

SMS marketing is a powerhouse. With near-perfect open rates, it’s a direct line to your customers. But just sending texts isn't enough. To truly make

What is Contextual Marketing in Emails?

Ever received an email that felt like it was written just for you, at the exact moment you needed it? That’s the magic of contextual

What is a Subject Line A/B Testing Strategy?

Ever sent an email campaign and wondered if a different subject line could have doubled your open rates? You’re not alone. Your email subject line