7 Best AI SMS & Email Marketing Platforms in 2025

Key Takeaways

• AI Integration is Non-Negotiable: In 2025, AI is essential for effective marketing. It powers everything from predictive segmentation and personalized content to send-time optimization, giving businesses a significant competitive edge.
• WordPress-Native Solutions Offer Simplicity: For businesses using WordPress and WooCommerce, a native platform like Send by Elementor eliminates the friction of third-party integrations, offering a seamless and intuitive user experience.
• Focus on Business Goals, Not Just Features: The best platform for you depends on your specific goals. Are you focused on e-commerce, lead generation, or building client relationships? Your objectives should guide your choice.
• SMS and Email are a Powerful Duo: Combining SMS and email marketing allows you to reach customers through multiple touchpoints. The top platforms integrate both channels into cohesive, automated workflows.
• Data is Your Most Valuable Asset: AI thrives on data. A platform with robust analytics and clear reporting is crucial for understanding your audience and measuring the true impact of your campaigns.
• Scalability Matters: Choose a platform with fair, usage-based pricing that can grow with your business, so you’re not paying for features you don’t need or hitting a wall as your contact list expands.

The Top 7 AI SMS & Email Marketing Platforms of 2025

Choosing the right marketing platform can feel overwhelming, but we’ve narrowed down the options to the seven best contenders for 2025. Each of these platforms brings something unique to the table, but one stands out for its deep integration with the world’s most popular website builder. Let’s dive in.

1. Send by Elementor: The Ultimate WordPress-Native Toolkit

For web creators and businesses building on WordPress, especially those using WooCommerce, Send by Elementor is more than just a marketing tool—it’s an extension of the ecosystem they already know and trust. It was designed from the ground up to solve the specific challenges that WordPress users face, eliminating the complexity and fragmentation that often come with trying to connect external marketing platforms.

Send by Elementor is a seamlessly integrated communication toolkit that brings email, SMS, automation, and advanced analytics directly into the WordPress dashboard. This native approach means no more juggling APIs, worrying about data syncing issues, or dealing with plugin conflicts. It’s built to feel like a natural part of your website management workflow, making it incredibly easy to get started.

What truly sets Send apart is its focus on empowering web creators. It transforms their service offerings by allowing them to provide ongoing marketing value to their clients. Instead of just building a website and handing it over, creators can use Send to implement powerful automation flows, such as abandoned cart reminders, welcome series, and customer re-engagement campaigns. This not only drives sales and improves customer retention for their clients but also unlocks recurring revenue streams for the creators themselves. It’s a win-win that builds stronger, long-term partnerships.

Key Features and AI Capabilities

• Seamless WordPress & WooCommerce Integration: Because Send is WordPress-native, it syncs effortlessly with your WooCommerce store and contact forms. Customer data, purchase history, and contact information are always up-to-date, providing a solid foundation for targeted marketing.
• AI-Powered Automation Flows: Send comes with pre-built automation templates designed to address common e-commerce challenges. The abandoned cart flow, for instance, intelligently nudges customers to complete their purchase with timely and personalized messages. You can also create custom flows from scratch using an intuitive visual builder.
• Intelligent Audience Segmentation: Send’s AI helps you group contacts based on their behavior, demographics, and purchase history. This allows you to move beyond generic email blasts and send highly targeted messages that resonate with specific customer segments, leading to higher engagement and conversion rates.
• Drag-and-Drop Email Builder: The email builder is designed with Elementor’s best practices in mind, making it easy to create professional, responsive emails without writing a single line of code. It includes ready-made templates that you can customize to match your brand.
• Real-Time Analytics and ROI Tracking: One of the biggest challenges for marketers is proving the value of their efforts. Send provides clear, real-time analytics that connect your marketing campaigns directly to revenue. You can easily track open rates, click-through rates, and, most importantly, how much money each campaign is generating. This makes it simple to demonstrate ROI to clients or stakeholders.
• Unified Email and SMS Campaigns: Engage customers where they are most active by combining email and SMS in your automation flows. You can send a follow-up text message to customers who didn’t open an email or use SMS for time-sensitive promotions.

Who is Send by Elementor For?

Send is the ideal solution for:

• WordPress Freelancers and Agencies: It provides a straightforward way to add high-value marketing services to their client offerings, creating a new source of recurring revenue.
• WooCommerce Store Owners: The deep integration with WooCommerce makes it easy to implement powerful e-commerce marketing strategies that drive sales and improve customer loyalty.
• Businesses Seeking Simplicity: If you’re tired of the complexity of traditional marketing platforms, Send’s intuitive interface and “set-and-forget” automations offer a refreshing change of pace.

By focusing on ease of use, seamless integration, and demonstrable business impact, Send by Elementor has carved out a unique space in the crowded marketing landscape. It’s not just about sending emails and text messages; it’s about building a more valuable and sustainable business on WordPress.

2. Klaviyo

Klaviyo is a marketing automation platform that focuses heavily on e-commerce, offering deep integrations with platforms like Shopify, BigCommerce, and Magento. It provides tools for both email and SMS marketing, allowing businesses to create and manage campaigns from a single dashboard. The platform is known for its robust data science capabilities, which help users understand their customer behavior in detail.

The core of Klaviyo’s functionality lies in its segmentation and automation features. It uses predictive analytics to identify customer lifetime value, churn risk, and gender. These insights can be used to create highly targeted segments for personalized marketing messages. Its flow builder enables the creation of automated email and SMS series triggered by specific customer actions, such as making a purchase or abandoning a cart.

Technical Specifications and Features

• E-commerce Integrations: Klaviyo offers one-click integrations with major e-commerce platforms, which allows for the seamless transfer of customer and order data.
• Segmentation Engine: The platform’s segmentation tools can process a large volume of data points, including event-based data (e.g., products viewed) and customer properties (e.g., location).
• A/B Testing: Users can conduct A/B tests on email subject lines, content, and send times to optimize campaign performance.
• Reporting and Analytics: Klaviyo provides a suite of reports that track key metrics, such as revenue per recipient, open rates, and click-through rates. It also includes cohort analysis and customer lifetime value reports.
• SMS Marketing: The SMS marketing feature supports two-way conversations and allows for the creation of SMS-specific automation flows.

3. Omnisend

Omnisend is another marketing automation platform geared toward e-commerce businesses. It provides a suite of tools that includes email, SMS, and push notifications, allowing for a multi-channel marketing approach. Omnisend integrates with a variety of e-commerce platforms, including Shopify, BigCommerce, and WooCommerce.

The platform’s main value proposition is its ability to combine multiple communication channels into a single, automated workflow. For example, a user can create an abandoned cart automation that starts with an email, follows up with a push notification, and ends with an SMS message. This helps businesses reach customers on their preferred channels.

Technical Specifications and Features

• Multi-Channel Workflows: Omnisend’s automation editor allows for the integration of email, SMS, and push notifications within the same workflow.
• Email Builder: It features a drag-and-drop email editor with a library of customizable templates.
• Lead Generation Forms: The platform includes tools for creating various types of sign-up forms, such as pop-ups, landing pages, and gamified “Wheel of Fortune” forms.
• Audience Segmentation: Users can segment their audience based on shopping behavior, campaign engagement, and profile data.
• Product Recommendations: Omnisend can automatically add product recommendations to emails based on a customer’s browsing and purchase history.

4. Attentive

Attentive is a marketing platform that specializes in SMS communication. It is designed to help businesses build their SMS subscriber lists and engage with customers through personalized text messages. While its primary focus is on SMS, it also offers email marketing capabilities to provide a more comprehensive communication solution.

The platform uses AI to power its personalization and automation features. For example, it can determine the optimal time to send a message to each subscriber based on their past engagement patterns. Attentive’s journey builder allows users to create automated text message flows for various scenarios, such as welcoming new subscribers or recovering abandoned carts.

Technical Specifications and Features

• SMS-First Approach: Attentive is built around SMS marketing, with features like two-way messaging and compliance tools for TCPA and CTIA regulations.
• List Growth Tools: It provides a variety of tools for growing an SMS subscriber list, including pop-ups, landing pages, and keyword opt-ins.
• A/B Testing for SMS: Users can test different message copy, timing, and offers to optimize their SMS campaigns.
• Segmentation: The platform allows for segmentation based on a wide range of data points, including purchase history, browsing behavior, and geographical location.
• Integrations: Attentive integrates with major e-commerce platforms and other marketing tools to ensure data can be shared across systems.

5. Postscript

Postscript is another SMS marketing platform designed specifically for e-commerce stores running on Shopify. It enables businesses to create and manage SMS campaigns, automate conversations, and grow their subscriber lists. Its deep integration with Shopify allows for highly personalized messaging based on customer data.

The platform’s strength lies in its focus on compliance and its close relationship with the Shopify ecosystem. Postscript helps users navigate the complexities of SMS marketing regulations and provides tools to ensure their campaigns are compliant. Its automation features are triggered by Shopify data, allowing for timely and relevant messages.

Technical Specifications and Features

• Shopify-Exclusive Integration: Postscript is built exclusively for Shopify, which allows for a deep and seamless integration with the platform.
• Automation Triggers: Users can create automated SMS flows based on Shopify triggers, such as order creation, shipping updates, and cart abandonment.
• Compliance Tools: The platform includes features to help with TCPA compliance, such as automatic opt-out language and quiet hours.
• Subscriber Growth: Postscript offers tools for collecting SMS subscribers, including pop-ups, keywords, and checkout opt-ins.
• Analytics: It provides analytics on key SMS metrics, such as conversion rates, earnings per message, and subscriber growth.

6. Mailchimp

Mailchimp is one of the most well-known email marketing platforms and has expanded its services over the years to include a broader range of marketing tools. While it started with a focus on email newsletters, it now offers features for automation, landing pages, social media advertising, and more.

The platform has incorporated AI into several of its features to help users improve their marketing efforts. For example, its Content Optimizer provides suggestions on how to improve email copy and design based on best practices and data from billions of emails. Mailchimp also uses AI to power its send-time optimization feature, which helps deliver emails when subscribers are most likely to engage.

Technical Specifications and Features

• AI Content Optimizer: This feature analyzes email content and provides recommendations for improvement.
• Creative Assistant: Mailchimp’s Creative Assistant uses AI to generate custom designs for marketing assets based on a user’s brand.
• Predictive Segmentation: The platform can predict which customers are most likely to make a purchase and create segments based on that information.
• Customer Journey Builder: Users can create automated marketing workflows that guide customers through a series of steps.
• Multi-Channel Tools: In addition to email, Mailchimp offers tools for creating landing pages, social media ads, and postcards.

7. Brevo (formerly Sendinblue)

Brevo is an all-in-one marketing platform that offers a wide range of tools, including email marketing, SMS marketing, chat, and a CRM. It is designed to be a comprehensive solution for small to medium-sized businesses, providing them with the tools they need to manage customer relationships and marketing campaigns from a single platform.

The platform’s AI features are focused on improving campaign performance and efficiency. Brevo’s send-time optimization feature automatically sends emails at the best time for each contact, and its segmentation tools allow for the creation of dynamic contact lists. The platform also offers automation workflows that can be customized to fit various business needs.

Technical Specifications and Features

• All-in-One Platform: Brevo combines several marketing and sales tools into one suite, including email, SMS, chat, CRM, and landing pages.
• Marketing Automation: It features a workflow editor for creating automated campaigns with conditional logic.
• Transactional Emails: The platform provides a reliable service for sending transactional emails, such as order confirmations and password resets.
• A/B Testing: Users can test subject lines and email content to determine which versions perform best.
• Landing Page Builder: Brevo includes a drag-and-drop builder for creating custom landing pages.

How to Choose the Best AI SMS and Email Marketing Platform in 2025

With so many powerful options available, how do you decide which platform is the right fit for your business? The answer lies in understanding your specific needs and priorities. Here are the key criteria to consider when making your choice.

1. Integration Capabilities

Your marketing platform should work seamlessly with the other tools you use every day. If you run a WordPress website or a WooCommerce store, a WordPress-native platform like Send by Elementor will offer the tightest and most reliable integration. This eliminates the technical headaches of connecting third-party systems and ensures your data is always accurate and in sync. For businesses on other e-commerce platforms like Shopify, options like Klaviyo or Postscript might be a better fit.

2. AI-Powered Features

Look beyond the hype and evaluate how a platform’s AI features will actually benefit your business. Key AI capabilities to look for include:

• Predictive Segmentation: Can the platform identify your most valuable customers or those at risk of churning?
• Personalized Content: Does it offer AI-powered product recommendations or help you generate engaging email copy?
• Send-Time Optimization: Will it automatically send messages at the optimal time for each individual subscriber?
• Smart Automation: Are the automation flows intelligent and easy to customize?

3. Ease of Use and User Interface

A powerful platform is useless if it’s too complicated to use. Look for an intuitive user interface, a drag-and-drop email builder, and pre-built templates that make it easy to get started. The goal is to spend less time figuring out the software and more time creating effective campaigns. This is another area where a native solution like Send by Elementor shines, as it adopts the familiar UI patterns of the WordPress dashboard.

4. Scalability and Pricing

Your business is going to grow, and your marketing platform should be able to grow with it. Consider the pricing models of the platforms you’re evaluating. Is it a flat monthly fee, or is it based on the number of contacts or messages sent? A fair, usage-based model is often the most flexible and cost-effective, as it allows you to start small and scale up as your needs change.

5. Analytics and Reporting

Data is the lifeblood of modern marketing. Your chosen platform should provide clear, actionable insights into your campaign performance. Look for dashboards that track key metrics like open rates, click-through rates, and conversion rates. Most importantly, can the platform demonstrate the ROI of your marketing efforts? The ability to connect campaigns directly to revenue is crucial for measuring success and making data-driven decisions.

6. Customer Support

When you run into a problem, you need to know that help is available. Research the customer support options for each platform. Do they offer live chat, email support, or phone support? Is there a comprehensive knowledge base with tutorials and guides? Good customer support can save you a lot of time and frustration in the long run.

By carefully evaluating each of these criteria, you can move beyond the marketing claims and find the platform that is truly the best fit for your business goals in 2025.

Frequently Asked Questions (FAQ)

Here are answers to some common questions about AI SMS and email marketing platforms.

1. What is the main advantage of using an AI-powered marketing platform? The primary advantage is personalization at scale. AI allows you to analyze vast amounts of customer data to deliver highly targeted and timely messages that would be impossible to manage manually. This leads to higher engagement, increased conversions, and improved customer loyalty.

2. Is it difficult to set up AI marketing automation? It doesn’t have to be. Many modern platforms, especially WordPress-native solutions like Send by Elementor, are designed for ease of use. They offer pre-built automation templates for common scenarios like abandoned carts, so you can get started with just a few clicks.

3. Can I use both SMS and email marketing in the same campaign? Yes, and you should! The best platforms allow you to create multi-channel workflows that combine email and SMS. This lets you reach customers on their preferred channel and create a more cohesive and effective customer journey.

4. How does AI help with audience segmentation? AI can analyze customer behavior, purchase history, and demographic data to identify patterns and create dynamic segments. For example, it can group together customers who are likely to be interested in a specific product or identify those who are at risk of churning, allowing you to target them with specific retention campaigns.

5. Is SMS marketing effective in 2025? Absolutely. SMS messages have incredibly high open rates, often over 90%. When used strategically for time-sensitive offers, important updates, and personalized communication, SMS can be one of the most effective channels in your marketing arsenal.

6. What kind of data do I need for AI marketing to work? The more data, the better. Key data points include customer purchase history, browsing behavior (pages viewed, products clicked), email and SMS engagement (opens, clicks), and basic demographic information. Platforms that integrate deeply with your e-commerce system will automatically have access to this rich data.

7. How do I measure the ROI of my AI marketing efforts? Look for a platform with robust analytics that provides clear revenue attribution. The best systems will show you exactly how much revenue each email, SMS message, or automation flow has generated, making it easy to calculate your return on investment.

8. Is my customer data safe with these platforms? Reputable marketing platforms take data security very seriously. They use encryption and other security measures to protect your data. Always review a platform’s privacy policy and security practices before signing up.

9. Can AI help me write my emails and text messages? Yes, many platforms now include AI-powered content creation tools. These features can help you generate subject lines, write compelling email copy, and even create designs for your marketing assets, saving you time and improving the quality of your content.

10. What’s the difference between a WordPress-native platform and a third-party integration? A WordPress-native platform is built specifically for WordPress and lives inside your dashboard. This results in a seamless user experience, perfect data synchronization, and no conflicts with other plugins. A third-party integration connects an external platform to WordPress, which can sometimes lead to data syncing issues, slower site performance, and a more complex workflow.

11. Do I need to be a technical expert to use these platforms? Not at all. The platforms on this list are designed to be user-friendly, with intuitive interfaces and drag-and-drop editors. While there may be a slight learning curve, you certainly don’t need to be a developer to create powerful and effective marketing campaigns.

12. How much should I expect to pay for an AI marketing platform? Pricing varies widely depending on the platform and your needs. Many offer a free tier for small businesses and then scale up with usage-based pricing based on your number of contacts or the volume of messages you send. This model allows you to start small and only pay for more as your business grows.

13. What is the future of AI in marketing? The future is even more personalization and automation. We can expect AI to become even better at predicting customer needs, creating hyper-personalized experiences across all channels, and automating more complex marketing tasks, freeing up marketers to focus on strategy and creativity.