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As web development professionals, we always look for ways to improve user experience. We also want to keep our clients ahead of the curve. Dark

What is Email Signature Design?

Ever stop to think about your email signature? For many, it’s an afterthought – just a quick line with a name and phone number. But

What is Brand Consistency in Emails?

Ever opened an email and instantly known who it's from, even before seeing the sender's name? That’s the power of brand consistency. For us web

What is Visual Hierarchy (in Email)?

Okay, let's dive into the world of email design. As web development professionals, we spend a lot of time making sure websites are intuitive and

What is White Space (in Email Design)?

Okay, let's talk about something that often goes unnoticed but is incredibly powerful in email design: white space. As web development professionals, we spend a

What is Color Psychology in Email Design?

Ever wondered why some emails just feel right, compelling you to click, while others fall flat? Often, the answer lies in color psychology. It's the

What are Email Font Best Practices?

Ever opened an email and just… squinted? Or maybe you've admired how easy one was to read. Chances are, email fonts played a big role.

What is Video in Email?

Ever wondered if you could put a video directly into an email? It’s a common question. The short answer is: it's complicated. However, the idea

What is an Animated GIF in Email?

Ever opened an email and seen a short, looping animation? That’s likely an animated GIF! They have become quite popular in email marketing, and for

What is Alt Text (for Images in Email)?

Email marketing is a visual medium. We often use images to grab attention, show off products, and convey emotion. But what happens when those carefully