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Ever opened an email and instantly known who it's from, even before seeing the sender's name? That’s the power of brand consistency. For us web
Okay, let's dive into the world of email design. As web development professionals, we spend a lot of time making sure websites are intuitive and
Okay, let's talk about something that often goes unnoticed but is incredibly powerful in email design: white space. As web development professionals, we spend a
Ever wondered why some emails just feel right, compelling you to click, while others fall flat? Often, the answer lies in color psychology. It's the
Ever opened an email and just… squinted? Or maybe you've admired how easy one was to read. Chances are, email fonts played a big role.
Ever wondered if you could put a video directly into an email? It’s a common question. The short answer is: it's complicated. However, the idea
Ever opened an email and seen a short, looping animation? That’s likely an animated GIF! They have become quite popular in email marketing, and for
Email marketing is a visual medium. We often use images to grab attention, show off products, and convey emotion. But what happens when those carefully
In today's digital world, it's tough to cut through the noise and truly connect with an audience. Generic, one-size-fits-all messages often miss the mark. This
Ever received an email that uses your first name and instantly felt a bit more connected? That’s likely an email personalization token at work. These