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What are Quiet Hours (for SMS marketing)?

Have you ever gotten a text message at a really bad time? Maybe late at night or super early in the morning. Annoying, isn't it?

What is an SMS Gateway?

Have you ever wondered how businesses send those quick text messages straight to your phone? That's where SMS gateways come in. An SMS gateway is

What is an SMS API?

Have you ever wondered how websites and applications send text messages? It's all thanks to SMS APIs. An SMS API, or Short Message Service Application

What is 10DLC (10-Digit Long Code)?

Have you heard the term "10DLC" and wondered what it means? If you send SMS messages for your business, it's important to understand. 10DLC, or

What is a Toll-Free SMS Number?

Have you ever gotten a text from a business? Did that number look a little different than a regular phone number? It might've been a

What is SMS Geotargeting?

Delivering Hyper-Relevant Texts Based on Location Imagine sending a text message promoting a special offer for a coffee shop just as a loyal customer walks

What is SMS Segmentation?

SMS marketing offers an incredibly direct line to your audience. But with great power comes great responsibility, right? Sending untargeted "SMS blasts" can lead to

What is SMS Personalization?

SMS personalization is the practice of customizing text messages for individual recipients based on their data, preferences, behaviors, and relationship with the brand. Instead of

What is Character Limit (SMS)?

Ever tried to send a text message and found yourself carefully pruning words to make it fit? That’s the SMS character limit in action. It’s

What is Rich Communication Services (RCS)?

We all text. It's quick, easy, and direct. For years, SMS (Short Message Service) and its multimedia sibling MMS have been the mainstays of mobile