Keeping Your Customer Data Consistent and Actionable In today's multi-channel world, businesses collect customer information from countless sources. But what happens when that data lives
A custom field (for contacts) is essentially an additional, user-defined data point or attribute that you can store for each contact in your database, CRM,
Psychographic segmentation is a marketing strategy where you divide your target audience into distinct groups based on their psychological characteristics, lifestyles, values, beliefs, interests, opinions,
"Location, location, location." It's a classic mantra in real estate, but it's just as vital in marketing. That's where geographic segmentation comes in. It’s a
In marketing, trying to be everything to everyone often means you're nothing special to anyone. To truly connect with your audience, you need to understand
