Data cleansing, also known as data scrubbing or data cleaning, is the process of identifying, correcting, and/or removing inaccurate, incomplete, irrelevant, outdated, or improperly formatted
In today's data-driven world, understanding your customer is everything. But with customer information often scattered across countless tools and systems, getting a clear picture can
In today's business world, your customers are everything. Building strong, lasting relationships with them is no longer just a nice idea—it's essential for success. But
Keeping Your Customer Data Consistent and Actionable In today's multi-channel world, businesses collect customer information from countless sources. But what happens when that data lives
A custom field (for contacts) is essentially an additional, user-defined data point or attribute that you can store for each contact in your database, CRM,
