Send glossary

Top Articles

As web development professionals, we build more than just websites. We create platforms for connection and growth. But how well do we truly understand how

What is Customer Lifecycle Stage Segmentation?

In the world of web development and online business, we often talk about driving traffic and making sales. But what happens after that first click

What is Audience Targeting?

Hitting the Bullseye – Reaching the Right People with Your Message In the vast ocean of potential customers, how do you ensure your marketing messages

What is a Static Segment?

Effective marketing often comes down to sending the right message to the right person at the right time. Audience segmentation helps you do just that.

What is a Dynamic Segment?

A dynamic segment is a list or group of contacts within your marketing platform that automatically updates in real-time based on predefined criteria or rules

What is Progressive Profiling?

We’ve all been there: you find an interesting piece of content online, click to download, and BAM! You’re hit with a giant form asking for

What is a Seed List?

You've crafted the perfect email. The copy is compelling, the design is stunning, and the offer is irresistible. You’re ready to hit "send" to thousands

What is a Suppression List?

The Unsung Hero of Healthy Email and SMS Marketing When you think about email or SMS marketing, your first thought is likely about reaching your

What is Data Enrichment (for Contacts)?

Having a list of contacts is good. Having a list of well-understood contacts is game-changing. Data enrichment is the process of taking your existing contact

What is Data Cleansing (for Contact Lists)?

Data cleansing, also known as data scrubbing or data cleaning, is the process of identifying, correcting, and/or removing inaccurate, incomplete, irrelevant, outdated, or improperly formatted