Introducing Send’s AI Flow Builder
Marketing automation doesn’t have to be complicated. With Send’s brand-new AI Flow Builder, you can now design, build, and launch complete email automation flows in minutes — no marketing experience required.
A Simple Definition of ROI
Think of it like this: you put money into something, and you want to know how much more money you got back. ROI answers that question with a clear percentage. A positive ROI means you’re making money, while a negative ROI means you’re losing money. It’s one of the most fundamental financial metrics for any business because it cuts through the noise and gets right to the point of profitability.
Leverage the Power of AI
Forget about building workflows from scratch or juggling complex marketing tools. With the AI Flow Builder, you describe what you want to achieve — and AI does the heavy lifting for you.
- Want to recover abandoned carts?
- Welcome new subscribers automatically?
- Surprise your customers with a birthday offer?
Just tell the AI what you need, and it will generate the optimal workflow tailored to your goals.

How It Works
Using the AI Flow Builder is refreshingly simple:
- Go to the Workflows tab inside Send.
- Describe your goal in a short prompt — include triggers, waiting times, split conditions, durations, and anything else you want.
- Let AI do its magic — it instantly generates a full, structured flow based on your needs.
- Customize and fine-tune the flow to match your business, your audience, and your voice.
- From the workflow logic to the email content, the AI Flow Builder shapes everything for you.profit.

Effortless Email Design
Once your flow is ready, creating beautiful, on-brand emails takes just a few clicks:
Drag-and-drop builder — design emails without writing a single line of code.
Use your own visuals straight from the WordPress Media Library.
Or generate AI-powered images in seconds — just write a prompt, and Send delivers royalty-free visuals ready to embed in your emails.
Everything stays on-brand and effortless.
Why It Matters
The AI Flow Builder was designed to make marketing automation accessible to everyone:
Build like a pro — without being one
No previous experience? No problem. AI handles the complexity for you.
Work smarter, not harder
Save time and energy while focusing on what really matters: growing your business.
This Is Just the Beginning
The AI Flow Builder is the first step toward a smarter, simpler, and more powerful Send.
Stay tuned — we’re continuously adding more AI-driven capabilities to help you connect, convert, and grow faster than ever.